BRANDING
“The
#1 reason why brands fail is lack of understanding
and senior management commitment.”
Why is Branding Important?
Building brand loyalty is the basis for enduring profitable
growth and can provide the following business advantages:
- Increased revenue/drive growth
- Strong brands demand greater margins
- Market differentiation
- Lower customer acquisition costs
- Customer loyalty/retention
- Greater “forgiveness”
A brand franchise is established, sustained and extended
by continually communicating the unique benefits to the
defined target consumer group in the most cost effective
way.
What is a Brand?
- A promise to a consumer
-- A brand is not a product or service
- A composite of all the experiences, encounters, perceptions
a consumer has with that brand
- A key company asset requiring strategic, long-term management
-- Drives innovation & communication
What is FAST TRACK BRANDING™?
At Yeowzah, we understand that image is everything and
timing is of the essence. So, we apply a tried and true
approach to real time brand development, repositioning and
brand management. We like to think of it as “Branding
at the Speed of Thought.”
Aggressiveness of timing depends on factors such as the
regulatory environment in which your company operates, key
constituencies involved, scope of program and the pace at
which you and your organization feel comfortable moving.
Even when branding at full speed, there are three basic
phases for consideration.
1.) Brand Strategy Development
2.) Pre-launch/re-launch preparation
3.) Implementation
Please see "template
for creating a timeline" which includes
the steps involved in each of these key phases.
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