
BUSINESS PLANNING
Why is Business Planning Important?
“If
you don’t know where you’re going, you’ll
end up
where you’re headed.”

An effective business plan creates economic
value through developing a sustainable competitive advantage
for your business. The plan serves as a guide for management
to:
- Create a discipline for and to stimulate strategic
thinking
- Communicate effectively - where company is going
- Have a common vision and shared values
- Implement actions to achieve specified outcomes
- Learn from & adapt to changing market conditions
- Manage organizational growth and development
- Prioritize initiatives and allocate resources appropriately
Critical Questions Planning
can Answer
1. What markets should we serve?
2. What product lines should we offer?
3. What capabilities are needed for future growth?
4. What is our core purpose and core values that we should
preserve?
5. What is and will be the competitive environment?
6. How will changes in the environment affect our ability
to serve our customers?
7. What do we do that is distinctive?
8. What actions are needed to remain economically viable?
Yeowzah has developed and facilitated strategic business
planning for a range of companies from the small entrepreneurial
firm to mid-sized and billion+ corporations. We help clients:
- Define their business
- Identify and prioritize business
development opportunities
- Design a process right for you
and your organization
- -- Easy to use tools and templates
- Facilitate planning sessions
- Develop a Business Plan and results-oriented
work plans
- Integrate and organize responsibilities
cross-business and cross-functionally
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