By the year 2008, Company X will maintain our leading position as provider of (products/services) for (target) in the (geographic market scope).

We will evolve our (products/services) to maintain highest quality ratings while managing operating expenses and delivering orders to our customers 100% on time and on budget to preserve our differential advantage and brand image in the marketplace.

We will add 2 new factories to accommodate supply, manage innovation and lower our logistics costs. Every employee in the company will serve as Ambassador to our brand as they will be equipped with the skills, support and tools to help achieve our goals.

By 2008, revenues of Company X will be $_____, a ____% increase over 2003. ____% of revenues will come from new brand purchasers, while ____% will be from purchasers new to the category. Given investments, our pre-tax profit margin will decline to ___%, in 2008 from its current level of ___%.