MARKETING
“Good
marketers will attack new markets by targeting the choicest
market segments. The firstest gets the mostest.”
Common Law of Brand Ranking…
One is best
Two gets the rest
Three is vulnerable, watch your back
Four is fruitless, no money in the sack
Fifth is lost and forgotten
A brand is only as good as the marketing program and support
behind it. Marketing is where business and brand strategy
meet actionable consumer insights.
At Yeowzah, we leverage our experience to help clients
with breakthrough marketing strategy and program development.
Whether your budget is small or large, we can help develop
a program that is right for you.
Our approach is grounded in consumer insight and we believe
that total integration is key to managing an effective brand
program. We can work within the team you have or we have
a team of affordable “best in class” partners
in design, advertising and traditional and interactive media
who are ready to assist. Yeowzah is available to assist
with any or all of the three key elements to help you protect
your hard-earned market share.
1. Well polished brand image
2. Product innovation and/or refreshing
3. Marketing Program
Here is a sampling of areas where we can be of assistance.
No project is too small.
- Concept development
- Positioning, Reason to Believe
- Product and/or Service Attributes
& Benefits
- Identifying and defining target
market(s)
- Product/Service Strategy (core
and line extensions)
- Product Development and Design
Briefs
- Branding/Naming
- Create a logo or refresh a current
logo
- Pricing Strategy
- Packaging Design and Development
- Communications Strategy, Advertising
Plan, Briefs
- Advertising and Marketing Materials
- Media Planning
- Interactive Media and Search
Engine Optimization (SEO)
- Consumer Promotions, Event Planning,
Relationship Marketing
- Public Relations
- Distribution Strategy
- Project Management and Templates
for Creating A Timeline
We help you design marketing programs and tactics that
are right for your stage of development and business objectives:
Introduction or innovation
1. Self evident propositions require less consumer education
than those less self-evident.
2. Launch and Trial building programs
3. Distribution
build
Growth
1. Increase Penetration
2. Brand Building
Retention
1. Consumer relationship marketing.
2. Quality improvement
3. Product upgrades
Even a product of superior quality must still satisfy specific
consumer wants, which go beyond product design. For this
reason, we strive to create brands – products with
unique combinations of physical and emotional benefits that
make them distinctive, preferred and the better alternative.
As such, it is important to move from product quality to
brand quality and from product design to brand design. Marketing
affects the perception of quality and it is important to
build rank of mind, not just rank of market.
Tips
for Creating A Commercial
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