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ONLINE ADVERTISING DISADVANTAGES
Online banner advertising
provides a method of getting clickthrough to the advertiser's
site. The biggest of the online advertising disadvantages,
is cost.
Banner ads are also being frowned upon because it affects
website speed and traffic. Like any other graphics, banner
ads take time to load. This and the idea that they create
clutter can discourage some visitors.
Another of the online advertising disadvantages is that
bigger ads catch attention. But not every advertiser can
afford bigger ads and oftentimes, the banner exchanges only
accept a standard ad size.
Finally, some search engines never have or are no longer
accepting banner ad placements, relying instead on targeted
ads and paid listings. To them, the most important of the
online advertising disadvantages is interference with the
user experience. For example, Google, the number one search
engine, offers a user-friendly interface that relies on
contextual advertising. Basically, they put text ads on
non-search pages that fit based on content.
There are, in fact, many "organic" methods of
promoting your site. Visit our
Search
Engine Optimization Services to see
how Yeowzah can exploit these methods for your business
Contact
us for a free analysis of your website
optimization needs.
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