SEARCH ENGINE OPTIMIZATION SERVICES
Yeowzah combines 20 years
of market research experience with search engine optimization
specialists to provide state of the art search engine optimization
services for your business. Research shows that most search
engine positions are NOT for sale. In fact, 60-70% of search
engine positions are said to be dependent on what is called
“natural” or “organic” SEO.
At Yeowzah, we use organic approaches to search engine
optimization for the most cost-effective and efficient means
for online promotion of our clients’ websites. Some
of these techniques have been shown to increase clickthrough
rates by 50%.
We avoid pay-for-placement strategies, however, we are
proponents of search engine “pay for inclusion fees.”
Any type of paid listing is intrinsically less relevant
to the searcher than the actual search engine results returned
by a search engine's own database. Another disadvantage
of pay-for-placement is that the home page is most often
the page the visitor is directed to when he or she clicks
on the listing. The home page is often the least important
page to a particular keyword search. This requires the searcher
to have to dig into the site in search of the content for
which they were looking.
Pay for inclusion fees, on the other hand, are a good way
to ensure that your URL pages get indexed. Another benefit
is that the pages are “re-spidered” regularly
(every 2-7 days). The “spiders” crawl the site
for content that they take back in assessing placement in
the search engine.
Most of the top search engines draw their results from
the Yahoo and Inktomi directory databases. The cost is a
small annual fee for each of the two directories.
Search engine optimization services are perhaps most important
for small businesses who do not have large advertising budgets
to promote their site. Alternatively, we have seen large
corporate clients with sizeable advertising and website
budgets, with sites that are not optimized. SEO can provide
incremental traffic to the site above that from the URL
itself.
A website without search engine optimization services assumes
that people know exactly what URL to search. Hence, search
engine optimization can also be of value for new brands
or businesses when the consumer or business customer may
not yet know the brand or company name.
Search engine optimization services can drive highly targeted
traffic to your site. Different keyword phrases can be leveraged
for different objectives, for example targeting new, versus
existing customers.
Finally and most importantly, we use the phrase search
engine optimization services, because search engine placement
is not a one-time deal. The spiders are constantly crawling
yours and your competitors’ websites for the most
up-to-date content and key word phrases. As the key words
change, so too, should your website content and format.
Contact
us for a free analysis of your website
optimization needs.
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