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CLIENT SURVEYING
We find that client surveying is a useful means of establishing
a baseline ot the business. We invite you to use the surveying
instrument below as a tool to stimulate discussion when
you Contact
Us for a no obligation consultation.
Business Planning
1. What markets should we serve?
2. What product lines should we offer?
3. What capabilities are needed for future growth?
4. What is our core purpose and core values that we should
preserve?
5. What is and will be the competitive environment?
6. How will changes in the environment affect our ability
to serve our customers?
7. What do we do that is distinctive?
8. What actions are needed to remain economically viable?
Branding
1. What are the 6 key outcomes a strong brand can
contribute to your business?
2. Which brand model is right for you?
3. What is your brand vision?
4. What are your core brand values?
5. What is/should be your brand essence?
6. What is the appropriate personality for your brand?
7. Who is your primary consumer target?
8. Where is your primary source of volume?
9. What are they key barriers your brand must overcome?
10. How well does your brand flag respresent the image you
want to portray?
11. Are your organization's influence points aligned with
the brand program?
12. What is Fast Track Branding™?
Marketing
1. Do you have a well polished brand image?
2. From where is your next level of growth coming for your
brand and/or business?
3. What are your marketing objectives?
4. Do you have a targeted and integrated marketing program?
5. What defines great vs. good advertising? Is your advertising
great?
6. Are the solutions your company is providing to consumers
short-lived?
7. How does your company develop breakthrough solutions
for your consumers?
8. Does your company skip the development phase and move
right to testing?
Planning and Research
1. To what extent do you use Market Research to reduce
business risk?
2. How can your company prosper beyond simply hitting a
market with a “visionary” product idea and riding
the growth cycle?
3. How does your organization foster creative, entrepreneurial
insights to generate a substantial competitive advantage
for your business?
4. What is a consumer insight?
5. Does your organization translate real consumer insights
into business decisions and action?
6. What does your "knowledge estate" of the market
and consumer look like?
7. How does your organization uncover unarticulated consumer
needs?
8. Does your organization ask the right questions and disrupt
conventional wisdom?
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