TIPS FOR CREATING COMMERCIALS
Advertising certainly plays a key role in an overall marketing
program. Importantly, advertising alone, does not make a
marketing program. And there are many forms of advertising
that we often don't consider...airports, buses, bus shelters,
bus stop benches, public restrooms, elevators, shopping
carts, grocery store floors, shelves, etc...
With that said,
“Great
advertising doesn’t just happen.”
Great advertising builds business and brands. Here are
some tips for creating commercials. Yeowzah will work with
you and your agency partner(s) to create great advertising,
by design, that …
- Has focus
- Has a key consumer insight that
connects consumers to the brand
- Is memorable
- Is relevant
- Is distinctive
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