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TRUSTED INFORMATION MANAGEMENT
MANAGMENT
When people think of information management systems, many
think of managing computer hardware and software needs for
their business.
At Yeowzah, we think of information management differently.
It’s what we call "trusted information management
management."
Trusted Information Management Management
The control of the movement, direction and integration of
trusted information used in business strategy development,
operations, marketing management and market research intelligence
that defines critical thinking in business decision making.
Trusted –
trusted information sources (people and systems, e.g., lead
tracking system), trusted information input, trusted design
of information gathering or tracking methods, trusted analysis
and interpretation of that information.
Information – information about
the business, business performance (market and financial);
information about customers and prospective customers; information
about products, services, the category and competitive environment;
information about business processes (e.g., customer acquisition,
customer service, recruiting, performance management, inventory
and control), etc…
Information Management – control
of the flow and direction of individual components of information,
e.g., within functional areas or departments.
Information Management Management –
a system for integrating and managing information from multiple
sources. This can be within an area, or across several areas.
Yeowzah helps businesses transform information management
into management information that is useful for decision-making.
We start by making the most use of the information you have.
Even for small business owners, we can often extract a wealth
of information through interviews we conduct with themselves
and/or employees.
Contact
us for more information on how we can
help.
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